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How Netflix Won by Beating Guilt, Not Blockbuster?

StartUp Rules
Amit Blogwala
February 25, 2025
When Netflix was in its early days, Reed Hastings made a surprising decision: he banned the word “Blockbuster” in Netflix meetings. To many, this might have seemed counterintuitive—after all, Blockbuster was the dominant force in the movie rental industry, and Netflix was the upstart trying to challenge it. But Hastings understood something fundamental: Netflix wasn’t just competing with Blockbuster. It…
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